AI Insights · Timothy · October 2025
Top 5 Health and Fitness Apps in Sweden: Q3 2025 Performance
Discover the performance trends of Sweden's top health and fitness apps in Q3 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the third quarter of 2025, the top health and fitness applications in Sweden showcased varied performance across downloads, revenue, and active users. Here, we explore the trends for these leading apps based on Sensor Tower data.
Strava: Run, Bike, Walk experienced fluctuations in weekly revenue, peaking at around $65K in late July. Downloads saw a decline from 8.7K in early July to 4.4K by the end of September, while active users ranged from 191K at the quarter's start to 167K at the end.
AllTrails: Hike, Bike & Run had a notable peak in weekly revenue of $22.5K in July, followed by a decline to approximately $8.4K by September. Downloads decreased steadily, starting at 8.5K and dropping to 3K. Active users began at 44.6K, peaking mid-quarter at 53K, and ended at 36.5K.
Lifesum: AI Calorie Counter maintained consistent revenue, peaking at $46.4K in early August. Downloads showed a modest increase mid-quarter, reaching 4.9K, before declining to 2.9K. Active users grew from 87K to 98K, indicating a strong user base.
Nordic Wellness saw no revenue but had a significant rise in downloads, from 2.3K in June to 9.2K in September. Active users increased from 43K to over 50K, reflecting growing engagement.
Stepler - Walk & Earn reported no revenue but showed a steady download rate, beginning at 4K and ending at 3.9K. Active users slightly decreased from 49K to 37K over the quarter.
These insights from Sensor Tower highlight the dynamic nature of the health and fitness app market in Sweden, with each app displaying unique trends in user engagement and growth.